Beijing De Halve Maan Trade Company Ltd, is part of “De Halve Maan” brewery in Belgium (Bruges).
This family brewery has probably been one of the fastest growing Belgian breweries in the last decade.
The brewery is owned by the family Maes-Vanneste since 1856, and is currently managed by the 6th generation.
The brewery has a brand driven strategy with the well-known specialty beers “Brugse Zot” and “Straffe Hendrik”, that are imported in more than 40 countries worldwide. Since March this year, the Brewery welcomed the famous “Blanche de Bruges” back in the brewery in Bruges. Five generations of experience in brewing wheat beer, again brewed in Bruges, according the historical recipe.
In the recent years the brewery set up different self-owned and managed structures in strategic countries to develop its brands activation and importation.
Since 3 years, the brewery started its subsidiary in China for importation, commercialization and distribution of the famous Belgian beers. The beer brands have a growing popularity in China.